Dick Leijen


Dick is one of the partners of Hospitality Group. As a partner, Dick is responsible for business development and the innovation of our services. He identifies relevant themes and translates them into new products and services. For instance, he’s working on the introduction of care programmes for municipalities and the launch of the FM Configurator.

Dick has more than 20 years of experience as a strategic consultant. He helps organizations to develop sustainable accommodation and service concepts for learning, working, leisure and care. Dick strongly believes that an attractive (work) environment brings out the best in people. He uses Personas as an instrument to identify the motives and needs of users/consumers.  Persuasiveness and perseverance are typical characteristics of Dick. Innovation, conceptual thinking and building up support are central in his approach.