Auteur: Ton Ruttenhttps://www.hospitality-group.nl/wp-content/uploads/2016/01/Accommodatiebeleid-Gemeente-Utrecht-300x180.jpg
A better coordination of supply and demand at district level is an important principle in the new welfare policy of the municipality of Utrecht. The municipality wants to be able to assess the needs within a district at an early stage, so that accommodations can adjust their offer and attract a wider audience. Hospitality Group supported the municipality in developing new facility plans. For each district, the welfare accommodation needs and the future development, both in physical and social terms, were determined. We used lifestyles and archetypes for this. Lifestyles provide insight into users´ preferences regarding the social organization (for instance programming), and archetypes do the same regarding the functionality and use of a building.
To make the solutions for the physical development more tangible, the archetypes (village green, social service centre, community centre, club house, conference centre, WiFi hotspot) were not only described but also visualised. Materials, colours, lighting and layout are elements in these visualizations. Artist’s impressions and sketches of the building’s exterior, entrance and furnishing provide accommodations with a good basis for further action.